Do you have
an online community developer on staff? Do you need one? If you are trying to
move towards creating your own social networking site that is going to promote
your business or be a standalone product for your business then you probably do
need someone on staff that can work full time on developing your community
site.
An online
community developer is someone whose job it is to make sure that everyone
related to your community website runs smoothly. The community developer is
responsible for letting the technicians know if there is a technical problem
with the site, and also is responsible for making sure the day to day running
of the site goes smoothly. More importantly, this person is also in charge of
posting new content, organizing the site, keeping discussions going in the
forums, policing and moderating the forums, answering any questions that new
members have and much more.
In addition
to the running of the site the community developer needs to be a forward
thinker that is on top of the trends in the industry and can help the tech
department plan out new features and site improvements that will help the community
site run more smoothly and meet the users' expectations. A good way to think of
the online community
developer is to think of that person as a liaison between the community site
and the users of the site and the community site and the technical designers of
the site.
Why do you
need a community developer to do all this? Because chances are that you don't
have time do it and neither does your IT department. Wouldn't you rather have
your IT techs working on the next product release than on the community site?
Most companies would. Plus, a professional online community developer has spent
a lot of time on social networking sites and will know how to make the site run
smoothly and be a fun, interesting, and exciting site that other people will
want to join and come back to often to participate in discussions or network
with other people.
So when
you're ready to get your online community site up and running it's time to find
a community development professional to run it. Where do you look for someone
with the skills and experience to make your community site grow? On a social
networking site of course.
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